A Study On The Customer Relations Management Of Dolton Hotel Changsha

Along with the hotel industry condition development, more and more international hotels group entered the Chinese market, the competition also from the sole fund, the price, the service, rises to the entire aspect multi- angles, including the human resources, manages the pattern, operation efficiency and so on. Hotel operators all gradual realizing, the customer takes the hotel development the strategic resources importance, specially domestic hotel, not only must face the international hotel, but also must face the native place the established brand crack force, certainly also has more latent entering. Simultaneously the consumer gradually is also mature, in the market supply may the selectivity, gradually decrease regarding the hotel loyalty. Facing the buyer market, how does the hotel maintain the good operation efficiency, how maintains the hotel to continue the stable development, this is the hotel manages the superintendent to have to have to face and the solution topic.This article through passes the market environment to Changsha which the regulation international big hotel located to obtain, has analyzed the present nation hotel at present development condition, and through the SWOT analysis, obtained from the customer relations management, discovered passed the regulation hotel in operation process question, and actual unified the analysis after the theory, fully grasped the first material, obtained from the customer relations management idea, proposed had the constructive improvement measure, and fully proved in the theory aspect has implemented these improvements the foundation and the implementation safeguard.At the same time, the present research establishment in the theoretical analysis stage, unavoidably can meet the deficiency in the actual operation. Also has in the different hotel, because the management characteristic causes however, may implement the plan in the middle of the present paper, as soon as does not conform to other hotel management patterns, if completely imitates copies verbatim, not necessarily can have the ideal the effect. This article only is the counterproposal conducts the research, the goal also only is provides the reference for the hotel management general character research.