The Study Of China Tobacco Hunan Industrial Corporation Brand Development Programming

Presently, our country tobacco profession management system was having the significant transformation, the management environment which the cigarette industrial enterprise located has had the huge change, the home and the international cigarette market competition further intensifies. How in the intense market competition neutrality to the invincible position, it has become the most important question which various provincial levels cigarette industrial enterprise must face.The Hunan tobacco industry has "Baisha", "furongwang" two professions brands."Baisha" is the present nation output first, the market share at first, the market regularity purchases at the first cigarette brand, "furongwang" representative who becomes the national Chinese type upscale cigarette brand by its high growth potential and the stability, 2006 annual output broke through 300,000 boxes. These two brands have had the honor to receive "the Chinese resound brand" in 2005. "Furong" brand entered the profession ten big brands, 2006 annual output have surpassed 1,000,000 boxes, has the strong competitive power low-grade cigarette brand. Although the Hunan tobacco industry "furongwang", "Baisha", "furong" three big brands separately in the profession high, in the low-grade product hold the important status, but still faced the multitudinous powerful competitor. How in analyzes own brand superiority and in the inferiority foundation, the victory brand development disadvantage factor, further does makes the strong Hunan cigarette brand greatly, is the Hunan tobacco industrial development urgent matter.This article through to the Hunan cigarette brand development history review, has analyzed the brand development present situation, initially proposed the Hunan tobacco industry brand development overall mentality, the principle and the goal. In carries on the analysis to the Hunan tobacco industry brand development environment and the existence question in the foundation, proposed does makes the strong Hunan cigarette brand greatly the basic mentality, as well as the realization brand development plan main measure, is for the purpose of for the Hunan tobacco industry brand conformity providing the reference.