The Study Of Visual Performance Of Branded Garment

China's huge population makes China become the base of the world's largest apparel production and apparel consumption market. However, the overall development level of Chinese brand is relatively backward. Therefore, there is a long way for Chinese brand to win in the increasing fierce international apparel market.By now, the consumption of apparel and accessory products has become a part of modern lifestyle, which characterized as a fashion trend-oriented, and characterized by rapid cycling. Targeting this characteristic, Spain apparel company--Inditex and Sweden apparel company--H&M has founded a set of reflected system which is about product design and brand development model in a rapid way. The core of the system is to use the latest fashion information so that make product design production and sales fast. This model has made Zara and H&M become the top brand of the market which neither has long history nor design masters. In the new century, the model will provide a new development model for costume design and brand apparel industry.The main purpose of this paper is to assess the value of fashion information system, and to analysis the development pattern of Zara and H&M brand development, and to study the new models of apparel brand development which use fashion information in fashion design. At the same time, the paper will analysis the status of the development of China's brand to find the feasibility of fashion information used in China's brand.