Research On The Development Of Popular Fashion Brand Product In Post - Fashion

Before the ten years, fast fashion is the most popular brand in clothing market. However, with the downward adjustment of social economy, the slowdown of the pace of life, the market need to conform to the changes of the global economy, A "after fashion era" arises at the historic moment.Clothing brand must keenly capture the time change of information, and then seek breakthrough yourself.Through the questionnaire survey to analyze public fashion consumer research, combined with relevant literature defined public fashion consumers are classified. On their living background, growing environment, shopping habits, sensitivity to the fashion, the impression of fast fashion has carried on the systematic investigation and study and definition.For the popular fashion brand on the product development research had a more reliable data and theoretical basis.This article is divided into seven chapters.The first chapter is introduction and mainly describes the research background, the paper points out research purpose and meaning, the use of research methods.The second chapter mainly elaborate that famous fast fashion clothing brands at home and abroad to conduct research and analysis.On the one hand, learning fast fashion clothing brand development strategy at home and abroad, on the other hand absorbs the domestic and foreign clothing brand policy mistakes.The third chapter analyze the fast fashion consumers, the formation of the quick fashion consumers and divided into two aspects. Finally define the popular fashion consumers are that fast fashion consumers.To popular fashion consumers, in turn, in the fourth chapter has carried on the questionnaire survey and analysis, through the analysis of data and literature on popular fashion consumers have an accurate judgment.The fifth chapter put forward evolvable strategy of mass fashion consumer’s product.Chapter 6 combine product development strategy of the fifth chapter puts forward the brand commodity structure and product design style.The seventh chapter is the conclusion.This chapter is primarily concerned with the personal opinions of future development of the popular fashion brands in the "after fashion era".