A Study On Internal Evaluation System And Mathod Of Corporate Social Performance

From the process of industrialization in the East and the West over the past few decades, it can be seen that, when people spare no expense to pursuit the GDP growth, they may sacrifice the environment, income distribution, social security, and other aspects of human welfare. The one-sided concept of development has caused the tense relation between economic growth and social development and gained more and more criticism. Against such a backdrop, corporate social responsibility becomes a hot topic home and abroad. Faced with this irresistible trend, a number of companies have to take action to combine social responsibility with business objectives and strategies, as to gain competitive advantage in the future. Therefore, companies need to understand and evaluate their own corporate social performance, stating report to the public on the one hand, on the other hand taking corresponding measures to improve social performance. Making internal evaluation on corporate social performance will become the trend of the times.Through theoretical analysis and understanding of corporate social responsibility, an internal corporate social performance evaluation system and procedure is developed from the company perspective. The internal corporate social performance evaluation system mainly involves three major areas, namely, policies, activities and results.First of all, the evaluation on the policy level includes both the evaluation of the core values and the approaches adopted to satisfy each stakeholder. A qualitative approach is used to divide the performance into four types (i.e. four grades), and the delineation and specific performance of each grade is also given.Secondly, the internal evaluation of company's activities is to study the management activities on corporate social responsibility, namely, whether the management system and control system exist. The evaluation on management process and control system is divided into four aspects: planning, organizing, directing and controlling.Thirdly, the evaluation of results includes two aspects. On the one hand, through a series of indicators, analyzing the company's performance on social responsibility from an objective way; On the other hand, gathering stakeholders'feedback and evaluation of the company's social performance. In this process, the AHP is introduced to identify the importance the stakeholders. Then, the survey method and the fuzzy evaluation are combined to evaluate the level of each indicator of CSP as well as overall performance. Finally SWOT analysis tools are used to analyze a company's strengths, weaknesses, opportunities and threats on social responsibility as to help companies'decision-making on corporate social responsibility.Using this corporate social performance internal evaluation system and method for internal evaluation can help companies fulfill their social responsibility in the process of providing products and services, continuously monitor and improve their social performance as to establish a good reputation and gain long-term profits.