Decision Analysis Of Supply Chain Based On Game Theory

The supply chain enterprises are cooperative and competitive. Enterprises not only have to guarantee itself interest, but also have to realize the best performance of supply chain, which make the decision of enterprises very complicated. This article focus on the analysis of cooperation in supply chain.The cooperative enterprises how to achieve a win-win situation and how to sustain long-term cooperative relations is analyzed in this article through the establishment of game model. The article is divided into the following sections:The first chapter introduces the basic concepts, characteristics, patterns of supply chain and research profile at home and abroad.The second chapter describes basic knowledge of game theory including basic concepts, sorts and equilibrium used in this article.Chapter III and IV are the main body of the thesis. In chapter III, this article describes the dynamic nature of cooperation in supply chain, analyzes the behavior characteristics of enterprises which affected the stability of cooperation. After the analysis of the game model of behavior characteristics, it deduce the evolution of behavior by using the dynamic equation, and the feasible proposals of fundamentally eradicating acts of opportunism are given. In Chapter IV, according to the basic principles of game theory, this article studies the foundation of cooperative stability. First, it studies intermediate product pricing by establishing the model of the internal profit distribution of the supply chain. Finally, it constructs the game model of cooperative advertising in manufacturer-retailer supply chain, and the optimal pricing and profit distribution factor are given. By the dynamic analysis of the business cooperation and decision-making, it points out the feasibility of achieving a "win-win" goal through long-term cooperation of enterprises.Chapter V analyzes the conflict of supply chain enterprises, and effective management methods are given.In chapter VI, the whole thesis is summarized and further works are pointed out.