The Development Strategy Study Of DanDong Mobile Network

During the period of the Tenth Five-Year Plan for National Economic Development, DanDong branch of CMCC consummates switch and wireless network, intensify the based network facilities construction, form transmit network, after the reunite of Tele-communication industry. The scale of the network expands continuously, and the network cover is better and better. In 2007, based on the "Eleventh Five-Year plan" and the deeply enforcement on "development in the old industrial base of Northern East in china" strategy, Dandong branch comes across the key period of development: the reunite of Tele-communication industry, the passport of 3G, the prompt evolution in Network, the complex market environment. So it's urgent to make scientific network strategy for market development and competition support.The network of Dandong branch of CMCC in network scale and network quality is super to the chief competitors: China Network Company (Dandong branch), China Unicom (Dandong branch). the stress of the thesis mainly study how to keep the superiority of the network, face the new challenge in new competition environment and construct the technology advanced, quality first-class, network composition simple, safe, high efficiency, supporting diversified service network .This thesis firstly analyses the outer and inter environment of Dandong branch network by the method of strategy management theory, then study the network present situation according to the market demand and city development. The last, give out the scheme the network develop strategy and how to carry out it.This thesis contains five parts. The first part-Introduction proposes the problem. The second part makes detailed analysis on outer environment of Dandong branch, makes research on our company's network environment in the following aspects: Macro-economic, industry environment, tele-communication technology and policy, it points out the primary opportunity and threat. In the third part, makes research on our company's network current situation, it points out the primary superiority and weakness. The forth part, according to the analysis of SWOT, gives some items that should be pay attention during the changing environment and policies in Dandong branch network. The fifth part works out the concrete arrangements for the achievement of the development goal in Dandong branch network.