Yingkou Port Investor Relations Management Case Study

In China's capital market is about to usher in the full circulation, how the good management of investor relations, capital market to keep up with the pace of development is already in place senior managers of listed companies in China must be studied before the issue is China's theoretical circles to be in-depth To study the subject. Investors in the management of the research on investor relationship management from the basic principles of significance, at home and abroad and the development of the status quo, the current management of the main investor relations and resolve the existing problems, and other aspects of the proposals discussed. Although there are many case studies, but mainly after the research and analysis, the lack of prior or things in the research and analysis, the lack of specific sectors, industries and enterprises, the investor relations management programme planning, implementation of China's listed companies Investor Relations Management strategies lack of specific guidance on.Through standardization of methods, from the investor relations management includes the introduction, noting that the contents of investor relations management, including information extraction, development of the implementation of strategic plans, marketing information, integration of feedback, and on the basis of this analysis of the implementation of China's Listed Companies Investor Relations management of meaning and purpose.China to the Shanghai Stock Exchange listing of the Yingkou Port Co., Ltd. for the study, described in the management of its investor relations status. Through a typical case that Yingkou Port in investor relations in the management of the existing problems, and investor relations management to the basic theory, its methods of operation of the existing problems and constraints that Yingkou Port investor relations management of the implementation of the Reasons. On this basis, the next chapter, this article from the perspective of Yingkou Port, Yingkou Port investor relations management made a number of recommendations from the strategic height of Yingkou Port to design a practical and effective investment Relations management programmes..This paper will provide Chinese investors of any other listed company relationship management to provide a more clear-cut case, they contribute to a deeper level of understanding of the content of investor relations management for other listed companies promote investor relations management building a strong draw Significance.