Bayer Polycarbonate Business Developing Strategy In Greater China

Nowadays, China is becoming the biggest polycarbonate market in the world. As one of the most famous supplier, Bayer wishes to share more of this piece of cake.By analyzing macro & industrial environment, Bayer resourse ability and competitive status, we find the market chance and challenge, know clearly about Bayer's advantage and disadvantage. Hence I make market stategy accordingly.To improve market developing ability so that Bayer can achieve stategic target, in this paper, I give proposal on following 3 aspects: reform sales organization, strengthen department cooperation and perfect marketing portfolio. Regarding marketing portfolio, I suggest improvement according to 4P/C theory.