Lenovo Group's International Brand Marketing Study

With China's rapid economic development, china attract a large number of foreign enterprises to enter China, while domestic enterprises have begun large-scale going out, many Chinese enterprises are in the process of international and Chinese companies primarily involved in the current product going out stage. Domestic enterprises are facing now the main problem is how to achieve the internationalization of the brand.Lenovo March in the forefront of the internationalization of Chinese enterprises, and Lenovo brand is ongoing the globalization strategy. The pace of globalization of lenovo is rapid methodically conducted. As the forerunner of China's international after Lenovo's purchase of IBM's personal computer division, it attracts a lot of concerns. After the Experience of the early integration and stability to the process of globalization, today's Lenovo has been towards further enhancing brand image in the globalization and in-depth stage of globalization management, to achieve the goal of brand globalization. Lenovo in more than 60 countries have established more than 200 branches within the global R & D, production, sales, and network development.Lenovo's sports marketing, the Olympic marketing, and joint marketing strategy enhance the brand image and capture the market share. Its achievements and results was worthy of all the ongoing and upcoming international Chinese enterprises to learn. I wish the analysis of Lenovo global brand marketing strategy will be benefit to the other domestic enterprises to conduct the international strategy as a reference.