Researching On The Brand Marketing Of Lenovo Group

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful article provides the latest strategies for maximizing the value of your brands and products, through researching the brand marketing of Lenovo group. Articles include: 'Building Brands Without Mass Media', 'Brands vs. Private Labels: Fighting to Win', 'How Do You Grow a Premium Brand?', 'Should You Take Your Brand to Where the Action Is?', 'Extend Profits, Not Product Lines' ,'The Logic of Product-Line Extensions' Perspectives from the Editors, 'Can This Brand Be Saved,' 'Your Brand's Best Strategy'. The Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Today, many people in China and the Asia-Pacific Region agree that Lenovo is the typical model of an high-tech enterprise of the Chinese people, which brand is becoming more matured and getting stronger everyday. Lenovo would like to make friends with more people, provide households from all parts of the world with better products and services, and propel the human society into an even wider space for progress.Here are the landmark ideas that have established the review as required reading for ambitious businesspeople in organizations around the globe.