CNLC Marketing Strategy Study Of Oil Services Sector Of Non-Chinese Investment In Oversee

CNLC (China National Logging Corporation)is an international petroleum services provider, which offers wire-line logging services in the borehole. With the investment boom of oil exploration and development, it not only provide services to the oversee investment of Chinese companies; also offer their services to foreign company in the outside of China. It is a good strategy chance to extend their international services business. Actually, the WL business in the petroleum industry has the typical monopoly features of the technology and market, which the market leader share near 50% market share and the top three of the market hold over 70% share of this business, also dominate most new technologies and new techniques. Base on the analysis of business data of the company and business, found the portion of non-Chinese investment market share keep stable on the 30% or less, its don't match to investment boom of oil industry in the global. The marketing system and marketing strategy couldn't deal with the demand of international market.The target of this paper is to find the courses of business stagnation of non-Chinese investment market, and raise the feasible solutions. By utilizing service marketing theory and method, the paper analyzes and diagnoses the problems which C firm had in the developing non-Chinese investment market. The market position of the company is a market nicher, it has to position its marketing strategies and tactical. The good solutions have been carried out to improve their marketing system and selling system. The new marketing and selling system, marketing strategies also have been worked out; some new works also are recommended to the company.