Research On Development Strategy Of Daqing Logging And Testing Services Company

With the increasingly complex and changing environment, Daqing Logging & Testing Services Branch is as one of an important component of China's oil industry technology services, the internal and external environment and its own production operations have undergone significant changes after reformation and reorganization. The company faces that the main business income gradually declines, competes with large international technical services company. Domestic testing industry is continuing reorganization of the grim situation. Resources to succeed and reserve-production imbalance have become the main problem of oilfield development. Main oilfield has entered the main ultra-high water period. It demands more increasingly high testing technique than before. Whether the company can adapt to the new situation or not, it becomes the key to sustainable development. This paper is based on this significance to rise. The main work includes:In chapter one it bases on the status of China Daqing oil industry and testing companies. This chapter raises the meaning and purpose of this study. It is in-depth study of the situation at home and abroad.In chapter two it introduces Daqing testing company's course of development, industry conditions, operating status of the situation comprehensively. In today's economic globalization historical conditions, it studies in depth that Daqing testing company faces tough competition and challenges. It raises the necessity and urgency of strategic adjustment.In chapter three it analyzes the political, economic, cultural and other external environment and research. It finds opportunities and threats of the company. Especially it combines the whole pattern of competition in oil testing field, it uses Industry Structure competition Model, Linear regression analysis and Gray forecast model to forecast the development of industry trend. It in-depth studies experience of advanced enterprises in the same filed. It provides the basis to constitute strategiesIn chapter four, based on oil industry characteristics, this paper analyzes advantages and disadvantages of Daqing testing company's financial status, organizational structure, marketing strategy and personnel structures. And IFE matrix is used for quantitative evaluation.In chapter five, based on the company's external and internal environment analysis and evaluation, the company's strategic objectives and overall strategic thinking are determined. It takes use of the strengths, weaknesses, opportunities, threats of Daqing testing company. And we use SWOT matrix and SPACE matrix to optimize the development strategy to respond to the complex situation trade in oil testing field. And use multi-level fuzzy evaluation model of strategic to forecast.In chapter six, on the basis of comprehensive analysis of the selected strategic objective and subjective factors, we develop the Daqing testing companies in optimizing management, restructuring, research and development, marketing, corporate culture and other aspects of the strategic.