On False Advertisement And Its Countermeasures

The advertising industry in our country has developed rapidly, which has obtained the encouraging result. Moreover, along with the internationalization tendency of the advertising industry and the sound economic development of our country, there still leaves great space for the development of China's advertising industry. But due to the deficiency in legal system and advertisement supervision, it is an established fact that the false advertisements have obviously brought harm to the society in recent years. The government has made great efforts to intensify rectification for false advertisements. How to perfect the legal system of our country's advertising industry and how to bring the false advertisements under control effectively have become important and realistic issues.This thesis mainly includes four parts. In the first part, from analysis of the concept of the false advertisement, we will realize the harm brought from false advertisements has not only violates consumers' legal rights, but even takes negative effect in development of the advertising industry and the national economy.In the second part, we will discuss reasons for the spread of false advertisements from different angles. It is deficiency in the laws and the unrealistic management mechanism concerning the advertising industry that cause the problem.The third part introduces the advanced experiences and legal practices which are about administration of false advertisements in Britain and the U.S.A. Those experiences will be taken as good examples for us.Finally, based upon the analysis and the research in the above chapters, several suggestions for improving laws and mechanism as regards advertising industry are presented.