Study On Brand Marketing Strategy Of Double N In Siyuan Education Company

Along with the development of China's IT industry, the domestic IT vocational training market has expanded rapidly in recent years. After several years of full market competition, a strong brand is getting more and more prominent, no brand name and weak brand institutions will be eliminated gradually, from disorderly development of the industry to mature, market development and standardization of the brand concentration trend has been further strengthened, Beida Jade Bird initially formed a pattern of competition for leading brands. Double N brand is a successful example of brand marketing in China's IT training market in recent years. The research of the brand will promote the development of theory and practice of the Brand Marketing.This paper regard double N as a case to make a comprehensive and in-depth analysis and summary for its brand marketing activities of the whole process. This paper first made a industry analysis of the environment to the IT vocational training market, including: IT industry analysis and analysis of IT professionals, IT vocational training market analysis, market competition analysis for IT vocational training and consumer demand analysis for IT vocational training. Through this part of the analysis and study, We will have a comprehensive understanding to the industry environment of IT vocational training market. and find market some opportunity. Then, To lay a foundation for later Brand marketing activities. I have a SWOT analysis for Siyuan company and a segmentation for the IT vocational training market, I chose a target market for double N brand, then identify market positioning and brand positioning. Next, according to preliminary analysis of the market and brand positioning, I make brand marketing strategy and implementation plan double N brand, such as: media advertising strategies, schools promotional strategies, telephone marketing and conference marketing. And I make a questionnaire survey analysis and summary for its Brand Marketing implementation results to find the existing problems, and analyze the causes and give the corresponding measures. In the last of this article, I made a Brand Marketing summary for double N brand, which is not only a help for the future development of double N brand ,but also a useful reference to the other IT vocational training institutes.