Study On Brand Marketing Strategy Of H Clothing Company

With the rapid development of domestic economy,the per capita disposable income increasing,consumption ability is more and more strong.People's ideas from the conservative become more open,social activities and a variety of celebration activities become more and more.Therefore,for people dressed in various dress appeared on the various social occasions increasing.Especially in the eastern coastal areas,such as Beijing,Shanghai,Hangzhou and other first-tier cities,people's quality of life is improving,consumption ability,for the pursuit of spirit is more and more high.Often attend various celebrations,business meetings,access to a variety of advanced applications.Especially white-collar women,or have the experience of studying abroad and senior management personnel,often for business or social needs,to participate in the celebration of a variety of names.So the dress also began to enter the Chinese people's life,people began to discuss the epidemic factors of all kinds of fashion magazines,attention,discussion of evening dress dress.So for the greater domestic demand for evening dress and a lot of people begin to pay attention to those excellent workmanship,excellent quality and tailored dress.Therefore the H clothing company in the dress brand investment is also growing.This paper selects the brand marketing strategy of H company as the research object,and using the method of literature research,field investigation and questionnaire etc..This paper first introduces the background and significance of this study,research methods,content and ideas.Then the garment brand marketing theory literature were reviewed,mainly introduces the overview of the related theories of brand,analysis of the current domestic and international clothing brand research status,provide the basis for the following h garment brand marketing strategy research.Secondly,this paper analyzes the current situation and problems of H clothing brand marketing.Including the development process,the basic situation of the company and the problem of brand marketing.H clothing brand marketing strategy to provide targeted solutions to lay the foundation.After the analysis of H clothing brand marketing environment.The macro environment,including brand marketing industry micro environment,and the use of the H clothing brand was analyzed by SWOT analysis method.Finally of H garment brand marketing present situation,problems and marketing environment on the basis of the analysis,of H garment brand strategy in the brand positioning,brand promotion strategy research,hopes to put forward suggestions of certain guidance and reference significance to h garment brand marketing.