Pricing Strategies In E-Commerce & Practical Research

The product pricing is one of the most important decisions for enterprise. As commerce became far more competitive presently, marketing became dominant. Suppliers introduced many forms of pricing linked to various promotional techniques.This thesis is about corporation in reality, from the standpoint of theory and practice.The backbone of the thesis is to acquire the reasonable pricing strategies when the enterprise faces two market models–traditional market and electronic market .Considered the customers'demand sufficiently ,the enterprise makes a right decision about the price in order to keep the customers and get the maximum profit. Finally the model proves a result which benefit for both parties.The first part mainly discussed about the theory for pricing strategies in E-Commerce .After introducing the concept of the coefficient for value judgement about on-line commodity, the writer made legitimate hypothesis , set the model required, acquired the optimal solution when the corporation has the max profit at last,then analysed the solution and explained the result. From the issue we get the rational solution that the price in both traditional market and electronic market can be showed by the constant defined in the body of the article.The second part mainly discussed the practical research based on the pool about the E-Commerce in wuhan, after statistical analysis,the writer give some useful advice for the corporation that goes on E-Commerce . The problems in E-Commerce are: 1)The scope of consumer is narrow;2)absence of credibility;3)poor quality;4)the complicated formalities;5) pay on the Internet.is difficult,The virtues of E-Commerce are :1)convenient; 2)low price;3)wide variety of products.