Research On Strategies Of Travel Destination Public Relations Communication

Modern travel industry likes a raging fire, the market competition according to the main body of the travel destination is more and more fury. As a competitive edge tool, public relations communication of the travel destination all comes under recognition. How to use communication theories to analyze,programming public relations behaviors scientifically of travel destination is a field deserves research, and possessing great application value. This task mainly processes the systemic classified research on public relations communication activities of the travel destination. Discussion on material implemental form on pr communication activities of travel destination is also the main point of this task. This paper is divided into three parts.The first chapter puts forward the problems travel destination exists, and points out research aim and meaning. In terms of the most travel enterprises, there exists many problems in travel marketing, especially in pr activities planning and performing which possessing strong promoting effect. To shape the good image and to build the brand of the travel destination strongly has become the extremely anxious problem that need to be solved in all the travel destination. And that pr communication is one of the most efficiency means to solve this problem.The second chapter mainly discusses the main function which pr communication plays on travel destination and also introduces pr communication methods of it. The main function of pr communication is to build brand image of travel destination and to hold together inside and outside connections of it. Except of making use of mass media to do pr communication, pr communication methods also includes producing propaganda products, participating every kinds of exhibition, pr communication on network, setting outside-stationed office.The third chapter is the key point of this paper, mainly probes into pr communication strategies. Pr communication strategies includes five kinds: they are pr ad, pr special activities, media events, pr sales promotion and crisis managing strategies.