Corporate Communications Strategy Study

The organization communication study is an important branch of communication study, but the enterprise communication study also is belongs to the organization communication research domains.It discusses the promotion enterprise competitive ability from the communication study angle of view the principle and the method. The enterprise is an economic organization, therefore, the enterprise disseminates the research final goal to lie in the realization enterprise profit maximization the economic target.The organization communication study which recent developing discipline and, psychology, sociology, social psychology, cultural anthropology, the business management study, the organization behavior study and crowd relations discipline and so on the communication study mutually seeps, its this discipline overlapping, enables it to be able to contain the humanities and the social sciences idea tradition. Therefore, the organization communication study research space is extremely broad. However, also because of its greatly strengthened discipline overlapping, the most researchers' knowledge background is being limited, causes this discipline the research throughout to be at the progress slow condition.Has not communication is impossible to have the enterprise existence and development, but, at present, the Chinese enterprise all has in the idea or the method erroneous zone in the communication aspect. This article from the different side, the different angle, is attempting the method which the discussion enterprise disseminates, the research starting point is from the communication study field of vision, studies the enterprise with the communication theory and the method to disseminate the strategy.This article studies the content research, the channel research, the audiences research and the effect research five domains is an objective point, separately from enterprise image molding with the communication, the enterprise brand strategy, the enterprise media public relations and the enterprise crisis public relations four sides launches the elaboration. The disseminator studies, after enterprise image localization method, enterprise existing image investigation, crisis enterprise image repair and promotion and so on; The content research, involves to the CIS strategy, the brand localization design and the management and so on; Studies from the channel mainly has, enterprise image which elaborates to in propaganda and foreign communication, enterprise in public media, crisis media public relations and so on; Concerns the content which is studied the audiences quite to be many, nearly enterprise's each communication link all with is connected the audiences, like in crisis public relations consumer and public public relations; Having elaborates which with the effect research technique, in the enterprise image monitoring and the protection, the crisis urges clothing art and so on.The author carries on the enterprise communication research, is stands in enterprise's angle, take enterprise this whole as the communication main body, hypothesis communication is in organized has the leadership in the situation to carry on, and has the certain scale. Research goal, finally or for instruction practice. This article in the utilization massive communication study classical theory foundation, emphatically proposed many strategies suggestion, makes every effort the effect which enhances the enterprise to disseminate, develops for the enterprise pours into the new vigor.I sincerely present my humble opinion, in order to lead out others better opinions.