The Research On Development Strategies Of Hunan Chen Dian International Development Share-holding Limited Company

The internal and external environment has been greatly changed, Hunan Development Share-holding Limited Company entered the strategic turning point in the crucial period. The research on the development strategies of the company will have a positive impact to achieve a smooth transition strategy, adjust their strategic thinking, and correct its strategic direction. Meanwhile, the research will also have some reference value to the local electricity enterprises whose situation is same or similar to Hunan Chen Dian International Development Share-holding Limited Company.After expounding the topic background and the topic significance, the author outlined the foundation theory and related integrated theory used in the paper, mainly including Competitive Strategy, Resources Strategy Theory, Strategic Turning Point Management Theory, Core Competence Theory and electricity market theory, etc. By applying these theories, systematically analyse the external and internal environment of Hunan Chen Dian International Development Share-holding Limited Company which is right at specific times and specific circumstances; meanwhile, by adopting strategic management analytical tools and methods, eg. "Porter 5-poewr Model" and "SWOT Analysis", have in-depth study on the company strategies. Thus, have a more objective and comprehensive understanding to the external international environment, enterprise resource advantages and core competencies, internal advantages and disadvantages, external opportunities and threats of Hunan Chen Dian International Development Share-holding Limited Company. Through multi-angle, multi-level and forms of strategic analysis, this paper presents the strategic positioning of principles, and strategic positioning. Identify strategic positioning and then made the main business and diversified business with the strategy and their goals, and on this basis the functions of strategic objectives and key initiatives. After put forward the implementation of the strategy of guarantee measures and the strategy empirical evaluation, Finally, the paper give the relevant recommendations.This paper identifies steady tone of the development strategies and a clear strategy formulation, difines as the main business, difines industrial gas hydropower as the diversified business, and difines a first-class national power-supply as the strategic goal. Then, the paper puts forward the business strategy of the electricity, Industrial gas, hydropower, etc; gives the function strategies of organizational structure, human resources, marketing, financial and production. Thus, the strategy of Hunan Chen Dian International Development Share-holding Limited Company basically formed a relatively complete system.The strategic position, business strategy and the function strategy of Hunan Chen Dian International Development Share-holding Limited Company ,have close connection and mutual echoing, embodies the principles about system and level; Meanwhile, all levels of strategic thinking will be, with the main objective of the measures together, and to make the specific measures, leading to the results of the strategic study having more practical value and feasibility, so as to achieve the desired significance.