Studies On Rice Industrialization Of Shanghai Agricultura

China Agriculture is coming to a new development era that developing modern agriculture has become the first task of building new countryside in Socialist China. Rice production, an important industry for the people's livelihood, plays so important role in social harmony and people living because it is connected with both peasantry and citizen customers. Industrialization of rice production should be proceed in compliance with market rules and innovated with industrialization ideas with lengthening value chain, improving market competition capability and driving capability so that the general benefit and corporate core competition capability could be strengthened. It is the key of rice industrialization to build the benefit system of industry chains with least cost and highest efficiency.This article, based on basic theories as Integrative Theory, Size Economics, Net Theory, Supply Chain Theory, etc. and practice of both national and abroad agricultural industrialization, also oriented by market, analyzes situation of target market but more deeply on the situation of Shanghai Agriculture and gives research on more development of rice industrialization of Shanghai Agriculture.This article could be divided into eight parts detailed as below:Part I Foreword. This article raises the objective, importance, content and structure of the research. Rice industrialization is an important part of agriculture industrialization, the measure of ensuring Shanghai rice market safety, also the requirement by both the development of Shanghai Agriculture Rice Industry and the model driving effects in building new Socialist country.Part II Present Status of Shanghai Agriculture Industrialization. This article also states out the achievements of base construction, mechanization, brand set-up, standardization, sales channel, leading company and production technology of Shanghai Agriculture Group.Part III Advantage and Problem of Shanghai Agriculture Industrialization. On the basis of deep analysis, it has been clear that Shanghai Agriculture Rice Industrialization has the advantage of channels and industry which other groups do not have. But there're also problems as the low industry integration rate, low resources collocation efficiency, development trend not clear and so on. This article put forwards the bottle-neck which should be overcome in the rice industrialization of Shanghai Agriculture Group.Part IV Apocalypse from Abroad Industrialization. analyzes cases of rice industrialization and gives reference to Shanghai Agriculture industrialization.Part V Analysis on Rice Market .analyzes the supply and demand of target market, competition of main suppliers, and market channels, so as to make preparation for market channel choice.Part VI Apocalypse from Abroad Industrialization .analyzes cases of rice industrialization and gives reference to Shanghai Agriculture industrialization.