YC Property Insurance Company LiaoNing Branch Marketing Strategy Design

Since 1979 native insurance reopen in China, property insurance developing very rapidly, Premium income increased year by year, new insurance companies had been founded gradually. In the beginning, there have only the PICC, but now, there have more than twenty companies in our nation, as the stabilizer of the society and the roll booster of the economy play a important role in our national economy.Our country have been a number of the WTO, foreign insurance companies will enter into China without any limited, compare to foreign companies, native insurance companies are in a inferior position on capital, management and marketing, especially weak in the places, state-owned insurance companies are mainly depend on individual agents to sale the insurance, but in west countries, insurance agencies and brokers sale more guarantee slips, the sales modules like cooperate with banks and sales on Internet are adopted day by day, if native insurances can not improve their marketing ability, they will lost their competition very soon. Therefore, it's very necessary to improve state-owned insurance companies' marketing ability and management level.Base on the background as above, this article bring out the product strategies, the price strategies, the place strategies and the promotion strategies of the YC Liaoning branch through analysis the insurance market of Liaoning. These new thoughts will be used and check out in the practice in YC Liaoning branch. Maybe it will make good effect on the marketing work in the company.