Marketing Strategy Research Of Jiayuguan Mobile Communication Company

Telecommunication industry is that one kind is peculiar manage the form enterprise, its particularity depends on it sells being not tangible commodity, but the need of communicating service among people. As for future development trend, differences between the network and technology is more and more small, the way competing is that simple price battles, inclination battles more in value no longer. But value is going to depend on the telecommunication product, the brand , price , channel , services of sales promotion, public relations etc. These exactly are the content that marketing and sales tactics studies. Can whom to criticize owning nimble marketing and sales of advance tactics, who is therefore likely to occupy initiative in future competition.Jia Yu Guan communication penetration rates have been very high , individual communication implement penetration rates have exceeded 110 hundred people , market competition has been in confusion, especially the competition of mobile communication area is the most fierce , there be no order , the cruelest area. Because of the low effect between telecommunication enterprise, the phenomenon bringing about one person has many cards, resource wastes in large amount, the ARPU value comes down makes enterprise profit reduces.The marketplace chaos may make a customer consume mentality warping, which is the maximal hidden trouble sustained development. The study of Jia Yu Guan mobile commution market tactics is no delay.For this purpose,The paper take that Jia Yu Guan mobile communication company as object of study , recollect the way of telecommunication enterprises during the past 8 years , wield knowledge such as consumer behavior theory ,marketing and sales theory , telecommunication marketing and sales theory,am tied in wedlock Jia Yu Guan reality, the characteristic,competitive edge and inferior position mobile telecommunication company current situation , managing have carried out analysis on Jia Yu Guan , have pointed out manage problem, by the fact that the marketplace subdivides the target market having ascertained Jia Yu Guan displacement, Have suggested that Jia Yu Guan mobile telecommunication company from customer aspect such as satisfied tactics , product tactics , price tactics , channel tactics , sales promotion tactics and public relations camp pin tactics, Construction and the tube have charged society channel in joining product design , channel tactics in concentrating on from price tactics and brand tactics and 4 Rs tactics application in the customer of Corp. and the important customer has brought forward stronger putting into effect of operatability suggests concretely detailedly.The paper studys on the marketing and sales tactics of Jia Yu Guan mobile communication company, hoping that the marketing and sales tactics being able to provide help to Jia Yu Guan mobile communication company.