Study On Marketing Strategy Of Guangan Mobile Telecommunication

Wants at present, maintains at the domestic mobile communication market demand grows continually, the telecommunication control strengthens gradually, the mobile communication market competition level promotes gradually under the environment, the Guang'an mobile communication company faces the market development speed to postpone as well as to come from the Guang'an unicom and the Guang'an telecommunication competition multiple pressures.Although the Guang'an mobile communication company positive should to the competition, but receives the competition impact very was still big, the old user outflow was serious, increases the market share to drop unceasingly, the user month expended the (ARPU) value to drop unceasingly.Front the new opportunity and the challenge, how does the Guang'an mobile communication company maintain in the Guang'an mobile communication market competition the dominant position, how should to the new market environment be the topic which is worth studying.This article utilizes the modern market marketing theory and the method, has analyzed our country mobile communication market development present situation, the characteristic and the challenge, simultaneously has also studied the Guang'an mobile communication market present situation, the trend of development and the market situation, has with emphasis analyzed the Guang'an migration company interior existence superiority and the insufficiency using the SWOT analysis method, the opportunity and the threat.In this foundation, carries on the segmentation to the Guang'an mobile communication market, to the different sex, the disparity in age section, the different occupation customer moves each brand to the Guang'an to conduct the investigation and study by chance, according to the above makes the science to the Guang'an mobile communication market potential the forecast, pointed out along with the rural economy fast development and the farmer living standard enhancement, the main development targets which the next Guang'an moves in the rural market and the low end market.This article excavates the influence enterprise through the research to manage the development the essential essential factor, how moved for the Guang'an strengthens own competitive advantage as well as proposed to the market marketing strategy choice the constructive opinion and the suggestion, the endeavour sought a health, road of the sustainable mobile communication enterprise development.