Study On City Brand Visual Identity System Of Nanchang

Follow the economic development and the face of urban is change a lot. City's ethnic characteristics, historical attractions, regional characteristics, native characteristics is disappeared. City's image is being the same. The city brand visual identity system is the identification symbols of city feature and development direction, is the abstract agglutination and high sublimation of the city image, is the important strategic to shape the city image.With the city image established of "modern regional center and garden hero city", as "a long history riverside garden city, a flagship city of Yangtse valley who is breakthrough and innovation", Nanchang will carrying greater mission. Nanchang is the typical of the study, then expansion and extension to discuss the city brand visual identity system of Mid-China's city.Based on it, the study mining, extraction, combination the image information of Nanchang by observation and research the symbolic signs,landscape signs and cultural landscape. Integration the visual elemental and city brand resources, to establish the basics symbol system of the city brand, to pProvide reference for other Mid-China's city to integration.