HK Insurance Pioneering Research In Shandong Market

With the continuous deepening of the WTO agreement, foreign life insurance companies to gain access to the Chinese market. Compared with Western countries, China's life insurance industry started relatively late in China's life insurance companies also exist marketing insurance and similar highly concentrated high rate of marketing system is imperfect, the practice of marketing, marketing strategy innovations, and many other issues. Therefore, how to guide Sino-foreign joint venture insurance companies adapt to the new situation, improve marketing strategies and improve marketing, joint venture companies avoid common ": " is the urgent need to resolve the issue.Based on the above considerations, the authors first insurance marketing theory to the theory of a full theoretical foundation; Secondly analysis developed insurance marketing experience, as life insurance companies catch up with the HK cf.Then, Analysis the life insurance companies operating in HK. Thus, analysis HK insurance papers of the development of internal and external marketing environmentEventually write papers in the new situation HK Life Insurance Company entered the market in Shandong develop problems, according to research needs, the authors used the international comparisons, historical analysis, empirical investigation, SWOT analysis and other methods.The main contribution lies:1. Use of insurance, marketing theory, motivation theory of the special nature of insurance products that the insurance marketing initiative that more and more customers need to expand the scale and more attention to standardize the relationship marketing, and other characteristics of Insurance Marketing is the key marketing team building and friendly service.2. Using research methods, the HK Insurance Marketing actual status of research, have first-hand information about foreign insurance companies to enter new markets open up after, the domestic insurance companies play a draw. 3. Application SWOT method of HK insurance related marketing of the many internal and external factors analyzed and in this way how to exceed market development.