The Study On Life Insurance Industry Organization Of China Based On SCP Theory

Based on SCP framework this thesis studies China life insurance industry organization based on the qualitative and quantitative analysis. The fuzzy variable time series are proposed to define the variables with fuzziness and the fuzzy variable time series of the degree of population ageing and that of culture in China are given. Based on them the linear multiple regression and the long run equilibrium models of life insurance industry demand and supply are gotten. China life insurance industry belongs to the typical oligopoly at present according to the market concentration ratio. The author focuses on the market behavior of the life insurance industry such as brand strategy, marketing channel behavior and innovation behavior which is different from the former researches. The static game model of perfect information and repeated games are proposed to analyze the life insurance duopolistic brand behavior and the Nash equilibrium of static game model and the trigger strategy of repeated games are obtained. The market performances of China life insurance companies are gotten by software EMS and the results show that China life insurance companies are inefficient. The panel data models of the market structure and market performance based on econometrics are proposed to analyze the relationship between them. This thesis is benefit for the improving of the industry organization theory and the rapid and sound development of life insurance industry.