Application Study Of Program Management Mode In The Automobile 4S Centers Program

The project management theory has developed for 50 years. Nowadays, since the business environment changed, the enterprises face the situation that they must manage a set of relative projects for a predeterminate strategic objective. How to manage these projects in an effective way, how to earn additional benefits from the muti-management of them? Program management theory, as the second generation of PM, is put forward, seeking to get a solution of that.The automotive industry of our country develops very fast after 2000. Especially the passenger car is being in the "golden peried". The passenger car manufacturers speed up the development of franchise distribution network in order to win the market share. Automobile 4S centers are the most popular type of commercial networks both for the manufacturers and the sonsumers because of its normative, exclusive features.The Automobile 4S centers network, as a program, has the characteristics of geographical dispersive, long life cycle and numerous participants. These characteristics put forward new requirements to the manage team of the program, how they can achive the fixed business objectives of the program and earn additional value for the organization.I have worked in the management team of Mercedes-Benz Autohaus Program and Chrysler-Jeep 4S shops prog/am for, lyear and did an investigation of the managerial system, organization structure and so on. And I studyed the program management theory, the pertinent literature and professional papers. In the foundation of that, I analyze the organization structure of the managerial team of the Automobile 4S centers program, put forwads an organization system in this dissertation, which has three-level structure of strategic level, controlling level, and implementive level, and with a core department named program office. The functions and responsibilities of program participants in this system are also analyzed and defined.By synthesize the managerial theorys, knowledges and approachs with the characteristics and requirements, this dissertation take a application study on the management mode, standardizatiive management approachs and program documents management system of the Automobile 4S centers program.