| This thesis analyzed the integrated marketing communicating strategy for real show program of Jiangsu TV. The research object is to find effective marketing strategy for Jiangsu TV real show program communication via IMC principle as well as successful marketing experience from other TV station.Through the audience analysis and program positioning, the basic communicating information is confirmed. Based on principle of BDI and CDI, the important marketing cities for real show program is demonstrated. At the end, the integrated marketing plan for Jiangsu TV real show is made, and the later effect is evaluated. |
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