Marketing Strategy Research Of Tianjin GZ Real Estat

China's economic rapid development after reform and opening up,people's income level has been improved,real estate as close to the people the quality of life of industry ushered in the great development opportunities,the current has became the important pillar industry to promote the progress of domestic economy,but with the expansion of the scale and the improvement of the industry,the real estate industry to deal with competition is more intense,enterprise want to survive better,just need to adjust the marketing plan,greater aspects of exploration,grasp customer needs,provide more agree with the goods they need.To this end,gives deep analysis to the marketing concept,comprehensive use of various means,to compile all kinds of marketing strategy,provide support for the survival of real estate enterprises,support the development of them,at the same time also need to use innovative concept,fully pay attention to the center of the customer,let the real estate industry the established marketing strategy becomes more comprehensive,three-dimensional,network.This paper choose TF group GZ real estate project in Tianjin as the research object,puts the promulgated by the state under the background of macroeconomic regulation and control policy,as applied to the comprehensive analysis of the marketing environment,study the marketing strategy formulation and implementation process,in order to provide a real estate project marketing strategy formulation and implementation of ideas.In this paper,using PEST analysis method,from the macro level of the political and economic environment for reading of the project,analysis of the social environment,analysis of relevant technical elements,boils down to this project for the development of external environment impact factors;A SWOT matrix is used to analyze the related elements of this project.STP analysis to the market to make accurate location of the project,use 4p theory with company and project situation from price,product,channel,promotion four aspects system construction of marketing mix strategy,finally further by means of network integrated marketing communications,customer oriented,fully understand the needs of customers,customer behavior,fully integrate the traditional media and network media,through the media using multi-dimensional,ultimately achieve the market share,profits,close to the public,the brand four big cost effective.It is hoped that this paper will provide some help to determine the marketing strategy of TF group and similar enterprises.