The Independent Innovation Research Of Chinese Car Brand

The brand is a kind of quality, and the commitment of a kind of business between two parties.The brand is a business enterprise company the most important immaterial assets in war.Turn into a brand competition stage in the market, if the business enterprise own independent brand of success, it will acquire higher profits and more market quota to contain prominent function to the business enterprise. this is mostly successful business enterprises all concentrate on to create the card of article.The car industry has the biggest function in the development of our country national economy prominent, our country the pay of national economy pillar industry be also the point profession that can keep on a development inside world scope.In the international competition, the industrial yield of the our country car and international car margin isn't big, however in the brand international competition ability but don't gain advantage.The world leader organization reviews 100 most worthy brands in the world in 2005 , the United States owns 53 and Japan, France, Germany owns 7, 8 and 9 respectively, but China be 0 records.Currently in our country car's industrial is placed in afresh shuffle cards of the brand with rising stage, the foreign car brand continuously sprints a Chinese car market and make to be placed in originally the race car brand of minority all be subjected to tremendous impact in everyone's noodles.If the Chinese car industry think at thus of the form bottom have a development and raise a business enterprise of of international influence, raise the international competition ability of business enterprise, win the trust and concern of consumer, create brand is extremely necessary.Therefore, the exaltation sets up Chinese car brand, development with promote race brand of the utmost urgency already.Face an our country car "internal revolt and foreign invasion" of the brand, create the own Chinese car brand has to depend on independence innovation.For speeding an exaltation our country the independent creative ability of the car brand, have to well understand our country present condition and its advantage and bad situation of the independent creative ability of the car brand.More reasonably analytical influence our country each factor of the independent creative ability of the car business enterprise, then can set up since match our country state of the nation again the independent creative system of the car brand according to international usual practice, just may adopt a series actively valid policy measure thus to promote our country the independent creative ability of the car brand.This to push with promote our country the promote of the car industrial competition ability have count for much realistic meaning.The first part of the article is an introduction.It has introduced the background, meaning of the research;Brand theories and independent creative theories;Also introduced textual research contents and research a method.The second part of the article carried on thorough analysis towards influencing Chinese independence innovation of the car brand from the exterior main factor and the internal main factor;The third part of the article tallied up Chinese independence creative present condition of the car brand, and again this top of the foundation as to it's rise carried on SWOT analysis; The fourth part of the article divides from the technique innovation, innovation and the industry machines of the brand marketing creative three aspects for Chinese car brand independence innovation put forward counterplan and suggestion.This text makes an objective thorough research to the development present condition of the Chinese car brand and the independent creative factor of the influence Chinese car brand and try hard for to put forward the counterplan and suggestion which resolves some possibilities of the brand independent creative problem of the our country car.