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The Research Of Management Information System Of The Community Service Network

Posted on:2009-05-08Degree:MasterType:Thesis
Country:ChinaCandidate:W YaoFull Text:PDF
GTID:2189360242983657Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This subject comes from a venture project of service channel. The purpose is to design the management information system of this project; The Methodology of the research topic are Comparison and Case-study ; With the case of a high quality soup house , equip it with management information system , so that it can deliver delicious soup to the community family . The significance of the research include :1. For the perspective of reality , it solve the problems of lunch and dinner cooking of community family with nutritious soup ; Save time for family members and bring them higher quality of life .2. For the perspective of research , find the problems to be solved when a traditional enterprise (like a soup house in the downtown) expends its business to community network ; How do the elements of operation and the needs of resources change , What is the corresponding management solution , How can the information system solve these problems . The profit model of traditional enterprise in the community network .Since there are so many contents for information system , this subject will focus on : 1. The management solution of community network and new profit model2. the different parts of management information system which supports the profit model :a. CRM and CRM based customer database of community familyb. ERP based database of employee managementc. ERP based procurement and logistics systemd. ERP based order systemf. The business model of website of community service networkThe conclusion of the research : to copy its successful mode to community service network , traditional enterprise should make full use of management information system ; By the use of the integrated technique of information system such as limited category management , customer database marketing , large-scale cutomization by internet , database of employee management , Etc. So that it can lower the cost , improve the efficiency of operation , form the core competitive advantage and make good development of itself .
Keywords/Search Tags:information system, service channel, customer database marketing, profit model of community network
PDF Full Text Request
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