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Shanghai Channel Fast Construction Company Distribution Network Profit Mode Research

Posted on:2014-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:J W RenFull Text:PDF
GTID:2249330398969782Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the rapid development of science and technology, economy and so on many aspects, especially to speed up the integration of the world economy, the globalization process. Future marketing will be more focus on practical, pay more attention to the creativity and innovation of marketing, with the vision of internationalization, professional service, with new ideas and new methods of marketing, to Chinese investors and consumers will be the key factor in the process of Chinese enterprise marketing. At present, in China the enterprise distribution channels to seize, is constantly staged in chalking up distribution network profit mode of warfare, and the complex, intense. In a subversive fierce market, in order to maintain the existing market share and profit space, how fast, low cost to seize the distribution channel is Chinese enterprises are thinking about the problem. In this paper, the service to the Shanghai channel quickly built distribution network profit model company as the research object, with real case, credible data, to elaborate on the distribution network of the company’s profit model.Firstly, the background distribution network profit model to proceed with the development of Internet technology, the marketing theory and tools:Internet marketing, database marketing, CRM system are introduced. Then it analyzes the distribution network profit model; secondly, based on how the company based on traditional marketing theory, distribution channel consulting, in the new marketing environment, with internet marketing, database marketing, CRM system etc. the combination of distribution network profit pattern formation were analyzed. In this process, use the scientific marketing management tools, such as PEST model, Potter’s competitive five forces model, SWOT analysis, a comprehensive study of the subject from the point of view, such a thing more aspects; again, the network mode of profit distribution of the company’s value are described: one is help enterprise profit model for distribution network planning, two is to help enterprises landing on the implementation of good planning scheme.Finally, make a conclusion on the distribution network mode of profit of the company, but also the future development trend is prospected.
Keywords/Search Tags:Distribution network, Profit model, Business Outsourcing, Database marketing, CRM system, SWOT analysis
PDF Full Text Request
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