Varied Marketing Strategy,Dissemination Channel And Methods Of The Brand Of Private Enterprises In Medium And Small Sized Cities

With the fast development of Chinese economy– the economy body with the most population in global, China also experiences urbanization with a large amount of rural population flooding into cities. As the population of big cities increases rapidly, their adopt capacity will also decline sharply in the recent future. Therefore, a lot of medium and small cities and towns will become the main force during urbanizing process.Most of the medium and small cities will become the Third-dimensional cities, following big cities and super-big cities, once when they becoming the entrance point of country urbanization. When urbanization come to an end, these cities will play a leading role no less than big cities do in national economy in the future. In addition, Chinese national condition and population character which differ from other countries, will also make these cities becoming one of the main market that enterprises striving for. As for their comparative weakness of self-technology ability,product development ability,employee training and attractive capacity,channel controlling ability and financing etc, medium and small enterprises (SMEs) are in disadvantage when compete in the big or super-big city market. When reviewing historic progress of brand dissemination, we get new discovery to thorny issues in dissemination method of big city that remain unsolved before. We called this discovery Black Hole Theory of Information Dissemination. This theory mainly explains black hole theory of Information dissemination explaining the problem which advertisement devotion has been running off in a level , explained medium capacity and contents can't also deliver information in same time(or a period of time) to all subdivide market whichever it's huge or attractive. Medium and advertisement lord, advertisement company plan with meticulous care and the information for arranging in order will get into information black hole of of market and city and can't arrive to the subdivide market effectivelyWhen we cast light to medium and small cities, now striving to prosperity, we establish Total Value Model of Market Capacity so as to measure a city's total market capacity . And then we propose brand dissemination strategy for these cities. Total Value Model of Market Capacity to pass some history datas of business enterprises of analytical explain a capacity of market from its population amount, sex, age, need and hobby and consume an ability(controllable income), consume idea, cultural layer, accept amount and approbation with information and consume mode etc.which we called subculture characteristic. the community of same subculture characteristic to also have basic and same consumption hobby and consume a characteristic in a city.And Total Value of Market Capacity of city always worth(attainable sale in a market a year ) from market population amount, subcultural characteristic value among them, the decisive factor is the subculture characteristic valueBy means of Five-factor Model,relative theory of brand establishing,Black Hole Theory of Information Dissemination,Total Value Model of Market Capacity and index of ?Q(index of subculture),we find out a serials of successful experiences and cases of SMEs in medium and small cities, some of them have implemented their own brand strategy.Aiming at the different and subculture characteristic gives brand a special content enactment a brand content and spreads language, carry on district to subdivide with brand of the depth claims, set up multi-layer strategy in single district brand , promote brand influence, establishment medium small business enterprise brand's alliance's etc.,We can establish brand dissemination strategy,dissemination channel and method, which also theory basis and develop opportunity for SMEs build their brand in medium and small cities. Furthermore, establishing regional brand advantage and market competitive advantage in medium and small cities will be an important method for SMEs to gain success, and also their unique advantage as well as direction of future development relative to big companies in developing process.