Strategy Researching For Power Supply Enterprises Based On Analysis Of The Loss Of Large Customers

At present, China's power market has entered the implementation stage, the Northeast power market has begun competed the price accesses the net. Along with the further development of the power market, it's an important exploration to allow the customer to participate in the electricity market transactions. If large customers choose direct power purchase model, it will break the power supply enterprise market dominance. At the same time, the lower price of power enterprises is more competitive, so the loss of some larger customers will be inevitable phenomenon. Therefore, it's a major problem for the power supply enterprises to implement effective measures to prevent the loss. Based on utility theory, this paper analyses the demand, sets up evaluation model of the customer classification and analyses the possibility of large customers drain, then researching Strategies to prevent drain and Compensation to control customers more effectively and improve market adaptability.