Brand Marketing Strategy Study Of YongTai Real Estate Agency

In modern society, the enormous enterprise brands as intangible assets, and its importance has been over land and money, technology and human capital and other strategic elements. In a certain sense, the modern enterprise competition has become a competition among brands. Therefore, the enterprises can produce its own brand, and its shaping into a strong brand, has become an enterprise in the market, the core of sustainable competitive advantage an important symbol. Brand marketing strategy is the implementation of a mature age of the urgent requirements of the modern enterprise.Currently, China's urbanization speed up the pace of construction of housing and urban consumption boom have made China's real estate market there is a huge space for development. However, in the quality of products matures, the growing homogenization of consumer and rational multiple attacking constantly, brand competitive enough from a lot of the fundamental constraints on the further development of real estate enterprises.Hunan as the real estate industry in the early entrants, Hunan Wing Tai Real Estate Development Company Limited (hereinafter referred to Wing Tai Corporation) is facing the same problem: the cost of each of a variety of inputs and not for the company's sales and market share brought the same percentage growth. On the one hand, increasingly fierce market competition, enterprise development stagnation on the other hand, internal and external problems to the reality of Wing Tai's growing awareness of policy makers: Only market-oriented, and the implementation of brand marketing is the ultimate solution to the problem of the Road .Based on the study on the use of theoretical and empirical analysis of the method of combining to qualitative analysis, supplemented by some quantitative analysis. From the author of the internal and external environment and the present situation of brand marketing, using modern brand marketing idea, especially some leading edge theories and viewpoints, Yong Tai Corporation for the development of a practical brand marketing strategy. The positioning of brand recognition and image design, brand promotion and improve brand value has done a focus on. In addition, according to the company the status quo, the paper also proposed implementation of the proposed marketing of the brand, including the establishment of cross-functional departments, enterprises and cultural development, business process reengineering At the same time, the use of statistics and financial aspects of the knowledge-brand marketing companies in the implementation of the evaluation programme, Yong Tai Corporation with a view to the implementation of brand marketing ultimately enhance core competitiveness, against market risk, and achieve sustainable development goals.Currently, brand marketing in China's real estate industry has been a certain degree of development, with the current macroeconomic regulation and control and market demand compression, have exacerbated the real estate market competition, brand competition will undoubtedly become a real estate company survival and the key to development. This paper presents the brand marketing strategy for company Yong Tai expand markets, and enhance the core competitiveness of a certain reference value. In addition, this paper on the results of research on other similar brand marketing real estate enterprises can be used for reference significance.