The Study On Tourism Influence On The Inheritance And Passing On Of Rural Culture

The devlopment of tourism in ruralarea is an feasible way to reserve and exploit rurul culture .At the same time ,kinds of influences which go with tourism activitise gradually become important factors which change rural culture.The reservation and passing on of rural culture has become a hot topic in the background of tourism. Based on the collection and analysis of literatures in this research field, utilizing culture change theory and Pierre Bourdieu's"field-habitus"theory ,this paper ,with a view to stakeholders in tourism industry and the creativity and Initiative of "people", researches the influences of tourism on the rural culture deeply.The researched field-Cuan Dixia village located in the west of Beijing suburb is a ancient villege with about 500-year history and profound cultural heritage.Being developed nearly 20 years,the impact brought by tourism has gone deep into all aspects of the local villagers life.The two aspects provide the practical conditions to have a comprehensive study. The case study combines field investigation and questionnaire investigation, from the perspective of researcher, tourists and local villagers , reflecting kinds of influences which are brought into all layers of Cuan Dixia culture by tourism industry.And then , giving some control measures to achieve the win-win situation which is benefit to development of both rural culture and tourism industry.Integration of qualitative analysis and quantitative analysis,this paper not only focus on protection of the surface of the visual culture,but also focus on protection of culture psychology of local villagers.Through making a comparison of cultural psychology between different eras ,researching the status and trends of Cuan Dixia cultural heritage.These contents make this paper to be forward-looking and innovative. Expecting to giving some references for the development of rural tourism and the protection of rural culture.