Southwestern Shandong Water Margin Culture Tourism Integration Development

With the development of tourism, many tourist destinations pay much more attention to culture resources. In our country, because of their wide spread and great influence, it is worthy to exploit. Some places take as an emphasis. The south-west of Shandong province has the most abundant Marsh culture. According to Marsh stories, it exploited some tourist attractions prior and has some Marsh culture products, which advance local tourism development. But, because of many reasons, the Marsh culture recourses haven't exerted their advantages and Marsh culture tourism develops slowly. All these are blocks to improve the whole development of local tourism. So, exploiting the Marsh culture resources scientifically and rationally is meaningful to upgrade Marsh culture tourism. It is also important to develop local tourism and economy. By field survey and collecting correlative data, this paper analyzes and appraises the local Marsh culture resources and their exploitation status. By integrating the problems and according to some theories, the paper also discusses the integrated exploitation of Marsh culture resources of the south-west of Shandong province and correlative measures.This paper consists of 5 parts. The first part hackles the study status of culture tourism and Marsh tourism exploitation, and analyzes correlative theories; in the round, the second part introduces the form of Marsh culture resources in the south-west of Shandong province, and it also analyzes the feathers and exploitation conditions; based on reviewing the base of tourism development and exploitation status, the third part analyzes problems and their reasons; according to some theories, the fourth part expatiates meanings, impetuses and conditions of integrated exploitation; the fifth part discusses the perspective, fundamentals and approaches of Marsh culture integrated exploitation, and it also advances some measures.