The Public Relation Molds The Chinese Automobile Brand Research

2008 stock market crash and the slow pace of economic operation is the first sign that portends a national adjustment of monetary policy, from the robust attitude to be tight. Car companies are highly dependent on the funds, then in 2008 would likely face the problem is insufficient cash flow, the operation of Chinese brands face greater pressure. Chinese brands are seeking a breakthrough when the overseas enterprises and joint-venture companies have adjusted the product strategy, between Chinese and foreign car full of positive impact. How to slow growth in the market in sales and maintain a reasonable share of Chinese brands will be a severe test. Based on the Department of organizing large-scale automobile brand activities of the case, triggered the public relations shaping Chinese brands thinking, from the specific details on the relationship between public relations tool used to help Chinese car brands in today's highly competitive market, greater market share .