The Research Of Business Models In Beijing Domestic Electronics Retail Industry Which Is Based On Consumer Benefit

Domestic electronics retail industry is closely related to people's daily life,and it grows as a sign with the improvement of people's income level.However,margins of the industry in China is lower than other industries.Enterprises in the fierce competition have tried to find a way out,but it is hard to identify the future directions of development.Practical guidance as proposed strategies have become urgent needs.But at present,most of the industry analysis methods can't explain the internal mechanism of industry's changes,and difficult to distinguish different development directions of strategic groups or give conducive suggestions for an actual targeted enterprise,while they also ignore enterprises'operating models'effects to the industry.Business model provides a new way of industry analysis,it greatly overcomes the limitations of existing methods.It can not only reflects opportunities and problems of a specific industry from macro level,but also points out development directions for specific enterprise.As a result,the thesis analysizes domestic electronics retail industry from the perspective of business model,and Beijing has been selected as a case.As domestic electronics retail industry has the character that transferring consumer benefit directly to consumers,the thesis analysizes the industry in Beijing as an Empirical Analysis by researching business models,which is based on consumer benefit.The questionnaires are regarded as a foundation for the argument.The thesis divides business models in the industry into several types,then builds a model which is based on consumer benefit by AHP to evaluate the business models.As a basis,questionnaires are used to analysize the current Beijing domestic electronics retail business models.In considering the competitive environment's impact on business models in the industry,the thesis chooses professional chain retailers'business model as an example of the application.