A Study On The Business Model Of Convenience Stores And The Influencing Factors Of Consumer Adoption Under The New Retail Background

This research takes the new retail convenience store business model as the research object,uses the business model canvas model as a tool to conduct qualitative research,and then designs a questionnaire based on the UTAUT2 model for quantitative research,explores and summarizes the convenience store business model and consumer adoption in the context of new retail Influencing factors.This research first analyzes the business model of new retail convenience stores from the nine elements of product and service interface,asset management interface,customer interface,and financial interface,and finally draws a canvas model of the business model elements of my country’s new retail convenience store.It is concluded that its business model is an organic whole composed of nine interdependent and closely related elements.Then,from the perspective of consumers,based on the new retail background,combined with the UTAUT2 theoretical model,while considering the characteristics of the current new retail products and the characteristics of convenience stores,two factors are introduced:perceived preference and individual innovation.The two factors of habit and hedonic motivation are deleted,and a model of influencing factors for consumer adoption in new retail convenience stores is proposed.Collect data through questionnaire surveys.Based on existing research,combined with the characteristics of new retail convenience stores,the questionnaire was compiled using Likert’s 7-level scale,and the questionnaire was designed for related factors that affect consumer adoption.Item.This study uses statistical analysis software SPSS 21.0 and Amos 21.0 to analyze the questionnaire sample data,including:descriptive statistical analysis,reliability analysis,validity analysis,correlation analysis,structural equation model test analysis,and finally the theoretical model proposed Verified.Based on the analysis of the business model canvas,this article gives relatively reasonable suggestions for the market innovation and sustainable development of new retail convenience stores,and summarizes possible future research directions.Quantitative research results show that:hard expectations have no significant impact on adoption willingness;performance expectations,community influence,convenience conditions,value prices,individual innovation and perceived preference have significant influence on adoption willingness;convenience conditions positively affect adoption behavior;individuals The impact of innovation on adoption behavior is not significant.Finally,based on the qualitative and quantitative research conclusions,it is proposed that the current new retail convenience stores should strengthen the convenience experience of consumers,increase interaction,and make consumers feel preferential,and be good at using big data analysis to implement the strategy of differentiation from traditional convenience stores,and pay attention to the line Consistent offline and offline experience,build a membership system,points,and levels,and focus on brand building,so as to promote the healthy and sustainable development of the new retail convenience store industry.This study takes the new retail convenience store business model as the research object,takes the business model canvas model as the tool to carry on the qualitative research,and then designs the questionnaire based on the utaut2 model to carry on the quantitative research,explores and summarizes the convenience store business model and the influencing factors of consumer adoption under the new retail background.