Analysis Of Baudrillard's Thoughts Of Symbol Consumption

With the western society turning from industrial society to postindustrial society, not only labor and the nature of production have changed, the everyday consumption region is impacted deeply. Jean Bardrillard, the well-known French philosopher, who enters on analyzing goods and consumption and borrows semeiology into his research field, carves his unique thoughts of Symbol consumption. He surveys various new forms of alienation in contemporary Western society with new viewpoint, and leads the inspection and criticism of capitalism consumer society to new areas.In this paper, I will comb, along the cue that from the logic which he separates from then, with of Marx's production which is followed by Baudrillard in beginning to the logic of symbol.The introduction of the dissertation describes the significance of this topic and the current course of domestic studies of Baudrillard, the study methodology and overall contents. The article mainly include three parts:The first part: Introduced the background of the formation of Baudrillard's thoughts of Symbol consumption. Focusing on the four stages of the development all over his life after a brief introduction of Baudrillard: The impact of the times background and the various trends of thought decided Baudrillard's life with much own works and the academic direction that distinctive interdisciplinary characteristics. As the times and writing rich, with distinct characteristics of the interdisciplinary, many scholars such as Saussure, Roland Barthes, Henri Lefebvre provide rich thoughts resources to his.The second part: Mainly discussed the contents of the Baudrillard's thoughts of Symbol consumption. In the first, formulated the formation of the Baudrillard's thoughts of consumption basing on reading his works systematic; discussed his theories of Objects-Symbol, consumer society, Symbol logic, .etc, and then straightening out the context of the Baudrillard's thoughts of Symbol consumption. In the second, exposing that symbols rigged consumer society and expressing the critical core of the Baudrillard's thoughts of Symbol consumption.In the third part: Analyze on the Baudrillard's thoughts of Symbol consumption. First through the comparing and studying the relationship between Baudrillard and Western Marxism's consumer critical thoughts, to know clearly the appearance of the Baudrillard's thoughts of Symbol consumption. Second following the apocalyptical significance of the Baudrillard's thoughts of Symbol consumption, the Symbol value and Symbol consumption which advanced by Baudrillard expanded the new vision of max' criticism to a certain extent, added new resources of ideology for the Marxist thoughts. Nevertheless, because that Baudrillard denied the Marxist thoughts of production, misreading of Marx's philosophy and didn't recognize that the height which Marx' Critique of Political Economy achieved in capitalist society was never be exceeded. Then his opinion on Symbol consumption ran to extremes, and his thoughts is lot of limitations.