The Effect Of The Consumption Trend Of Post 80s Toward The Strategy Of Advertisement

It is well known that human beings need to survive on the consumer. Consumer behavior is a kind of social development in general, but also each of us are indispensable for the daily life of the individual acts. Research on consumer behavior to understand the psychology and behavior of consumers, and consumers reached more effective communication, and the impact of changes in consumer behaviour and concepts as well as access to the long-term relationship between consumers are indispensable.There is almost 1 billion"only one child"Since the Chinese government put the policy of"only one child"into effect in 1979. And the number would be larger as time goes by.The post 80s generation is an ample and peculiar group including students and employees in the company which is becoming the assignable consumption group.The post 80s generation is a generation which is independent, confident,fashionable having totally new attitude toward life and consumption.Their attitude would affect the present and future consumption trend.The enterprises feel the opportunities and threat they are facing now. Bill Gates have hired two teenagers to be their fashion consultant who would report the topic of popular conversation,interesting game and toy to the High-rise director of the Microsoft Company.The success of Nike, McDonald and Microsoft Company give us the enlightenment that the importance of knowing the consumption mentality of the post 80s.This article makes a conclusion through the analysis and study of the consumption behavior and consumption characteristic of post 80s that clothes, food, housing and transportation which the post 80s concerns are all the motive power for the enterprise.Their consumption behavior characteristics would change the instantly Chinese consumption form in a great extent and would be the main consumption trend. Enterprises would promote new products through according with the consumption idea, fashion culture of post 80s in the way of studying their consumption trend. At the same time, the advertising design, advertisement intermediary and advertisement tactics which is closely related to the post 80s would be affected enormously.Enterprises would improve their products efficiently only after getting to know the living habit, sentiment, mentality and consumption trend of the post 80s better. Enterprises would work out suitable advertisement selling strategy through according with the mentality needs of post 80s which would make their products and advertisement connect intensely with the life of post 80s and make the enterprises grow vigorsly.