A Study On The Life Style And Consumption Culture Of Post-90s University Students

In the context of consumer culture,the material is extremely rich,90 after the college students' life form will be affected by its influence,the formation of the past few generations with the obvious differences,mainly lifestyle and values are different.And then change,there are innovative advertising and marketing methods,the market environment has become more complex.90 as the current consumption of natural resources,is the consumer market to focus on the target groups.The main contents of this paper are as follows:1.From 90 intergenerational characteristics cut into the study after 90 and 80 after the growth environment,lifestyle differences,and their concept of self-awareness,so as to study their consumption patterns,consumption characteristics,consumption environment changes The 90 The concept of consumption after the generation is very complex,affected by more wider areas.2.Consumer culture with the reform and opening up into China,and become a new consumer advocate,in this case grew up after 90,the material has a higher demand,they will be consumed as an entertainment pastime,In their eyes the goods are attached to the complex emotional items,and consumer behavior will also be affected by other members of the community.The study of consumer culture in 90 after the embodiment of college students and consumer culture concept classification dimension.In this part,we will discuss the differences between the media contact patterns and the media concepts.Specific analysis of 90 after contact with the network of the first node,the main use of social media,analysis of 90 after the college students' consumer culture concept and the main media channel to accept the product information.Based on the breakdown of college post-90 s college students' lifestyle that divided groups of post-90 s college students,analyzed and put forward the targeted advertising planning marketing mode,and guided the market to pay attention to the characteristics of post-90 s college students,so as to integrate more effective advertising marketing program.