An Ecological Approach To Study On Changes Of Retail Trade

With the global economic integration and the advance in technology, the retail trade condition has had the global transformation, presented the tendency of multiplex development.The development of retail trade's condition has aroused the educational world universal interest. At the same time, retail trade's condition development has many problems, the traditional industry condition form has gradually revealed the malpractice. In order to satisfy the market and the consumer demand, the retail trade condition form occurs unceasingly is changing, from the sole industry condition management to many kinds of industry condition coexisting managements and the retail trade operators also devotes to seek a better way to adapt the demand of the market development.In view of this question, this paper in summarizing in the predecessor research results foundation, from ecological angle of view, using the ecology thought that the theory and the method conducts the research to the retail trade condition vicissitude question, the excavation retail trade condition development and the vicissitude rule, obtains to its industry condition development and evolution essential knew, and proposed the corresponding development strategy, hoped can rich and the perfect retail trade condition vicissitude theory makes the meager contribution.This paper stresses on the fundamental research, first, carries on the limits to some important concepts, lays the foundation for the following research; Next, according to from the retail trade condition vicissitude external environment factor to the retail trade condition community between internal relations' mentality, to the retail trade condition vicissitude's exterior ecological environment factor, competition and the mutually beneficial paragenesis relations as well as retail trade's condition between the retail trade condition community's development process and the growth mechanism, the retail trade condition evolution change carries on the analysis one by one; Finally, the conclusion which obtains to the retail trade condition vicissitude research institute carries on the summary from the ecology angle of view, and aims at the current our country retail trade condition development present situation, proposed the corresponding strategy to our country retail trade's condition transformation and the development.