The Research On Retail Industrial Convergence

With the development of ICT and other technology, in the recent 10 years, the industrial convergence has made a progress. It originate from communicational industry converged with information-technology industry, now it come to the three industry convergence. The retail industry has transform from store to supermarket, shopping center,shopping mall and E-commence. This is a result of different industrial convergence. In the meanwhile, the retail trade and the traditional primary industry, the second industry and the tertiary industry also appear the industrial convergence phenomenon. We can discover that some supermarkets' enterprises scopes have stretched across the traditional three industries, that is to say, they not only sale commodity, but also produce the agricultural product and the manufacture industry product, as well as other services. For instance, Hong Kong Lifeng and Fuzhou's Yonghui chain-like supermarket have not only managed the retail trade . Under the industrial convergence influence, the classified method of traditional industry needs to be transformed, and the government also should correspondingly change control measures to the enterprise or the profession, from the correlation industry angle to take countermeasure, like constructing "the big business trade","the big circulation" for example. Enterprise's strategic management and the marketing way also should be changed, not the traditional "price war", but opening the new market space and founding the new industrial shape. Moreover, we should strengthen the information technology and the technical utilization of commodity-flow and create the condition for the technical convergence and even the final industrial convergence.