Research On The Marketing Strategy Of Personal Financial Product In Bank Of Communications, Nanning Branch

With the growth of China's personal wealth, financial markets and the rapid development of the banking industry after joining the WTO gradually opening up, China's commercial banks personal financial business development prospects are very broad, but it is also post-WTO competition in the focus of Chinese and foreign banks. Compared with foreign commercial banks, domestic commercial banks, personal financial services in personal financial products and services targeted to define the content, business management, marketing and other areas there are inadequate. How to draw on the experience of foreign banks, to suit their own personal financial products marketing strategy, is currently the commercial banks should pay attention to a subject. The article on China's commercial banks of product marketing for personal financial problems that exist in an analysis of proposed measures and recommendations.This paper first introduced the personal financial business and personal financial products at home and abroad and the development of the concept of the status and trends on the personal financial product marketing for the importance of modern commercial banks. At the same time, the domestic marketing of personal financial products and the characteristics of a lack of categorization, analysis of the current development issues facing the objective. A study of the bank branch of Naming, the marketing of personal financial products and a detailed analysis of the status quo A bank branch in Nanning "OTO" case of marketing for domestic commercial banks to provide a reference, but also for the future of their better grasp of the direction of business development guidance.