Research For Liugong's Internationalize Management Strategy

This paper is after formulated internationalization management strategic basic concept with theories, and systematically, carries on summary and generalizes to Liugong's internationalization development and situation from the theories. Analyzed Liugong the inevitable factor and environment condition of the internationalization management and development; discussing the conclusion of the internationalization that is only one way for Liugong developing continuously. Summarize Liugong's vision, mission the relation with internationalize strategic target and make sure it at all; apply the theories of the business enterprise internationalization management strategic with SWOT analysis method and a great deal of data, analyzed and studied Liugong's internationalization development trend and strategic environment; combine Liugong's concrete actual circumstance and condition, to put forward Liugong's the management strategic scheme and measure plan of the internationalization management; and innovating to advanced the Liugong's the core competition force problem with internationalization management: namely that is the internationalization products, the talented person team and the corporate culture.; and to set up a core competition force growing model, elaborated to grow the movement mechanism of the core competition force model and the theories. Finally, to make the strategic speculation and design a continuously develop scheme for Liugong's internationalize management strategic.