Research On Philips Lighting Development Of Secondary Market In China Marketing

Along with the whole development of the society, Illumination of our country industry has got rapid progress. Number of illumination specialized production firm increases by in the homeland rapidly. The illumination need rises continuously, product of lighting gradually abundant. In the homeland basically have formed a virtuous circle marketplace pattern. At the same time, A few abroad famous Enterprise is also acting as important role in Chinese illumination marketplace. They are not only representatives advanced products and technology but also have occupied bigger market share of in the homeland. This have aggravated in the homeland illumination product market competition. That the illumination firm faces in the survival that competition brings about and develops challenge. The illumination firm needs the reinforcing the basis technology to get rich, raise product quality, train and strengthen enterprise core competitiveness. Market analysis method and camp returning back to the science applying must grasp and correct sell strategy.Demand for the huge potential of China's secondary markets. How Philips Lighting carries out oneself allocation in Chinese illumination marketplace in market competition pattern and how works out concrete camp selling strategy and how to be put into effect and control sells strategy. The concrete thesis inside condition to the outside environment and company got along by Philips Lighting has carried out detailed analysis, and pointed out that the development of China's secondary market necessity and urgency, as well as the development of Philips Lighting China secondary market opportunities and advantages. Papers will be trying to 4P and 4C theory effective integration. The thesis has studied Philips Lighting develops Chinese secondary market camp respectively from marketplace aspect such as customer demand-based product strategy, customer cost-based pricing strategy, channel strategy for take the customer convenience as the premise, promotion strategy for take the customer effective communication as the premise.