Marketing Strategy Of Philips Lighting Engineering Products

The global energy crisis today, lighting energy consumption accounted for about25%of world total energy consumption, LED lighting products to reduce lightingenergy consumption ratio. In2011, the national development and Reform Commissionwill be energy-efficient LED lighting, lighting industry is from the traditional lightingtransition to energy-saving LED lighting, lighting engineering market is full ofopportunities and challenges. How enterprises occupy a large number of lighting projectin the transformation of the market share, to shape the corporate image, becomes aproblem for engineering lighting products production enterprises.Based on the engineering company Philips Lighting products as the research object,in a very professional, complicated and changeable lighting engineering field, theSWOT analysis, improve the Philips company engineering lighting products marketingstrategy, and provides reference for other engineering lighting products productionenterprises to develop marketing strategy, the importance of marketing strategy.